Thought Leaders

Don’t Abandon Traditional Marketing Methods: Integrate and Interact
The popularity of social media in marketing and PR continues to grow at a rapid pace , with more businesses taking this form of communication seriously every day. From restaurants to fashion, technology to travel, you can find information, special deals and customer care from your favorite brands o..
Marketing Profs Daily Fix

Designing and painting for a cause in Cambridge – March 25th
Two Marketing Mentor friends, Sharon Alama and Jonathan Cleveland are giving their time and services to support Cooking for a Cause, an event that will benefit the East End House Community Center in Cambridge, MA. Sharon is donating a customized pet portrait to the silent auction. Check out the one..
The Marketing Mix | official blog of the Marketing Mentor community

Futures of the Internet
Earlier this year the Pew Research Center’s Internet & American Life Project and Elon University conducted research toward The Future of the Internet IV , the latest in their survey series , which began with Future of the Internet I – 2004 . This latest report includes guided input from subje..
Doc Searls Weblog

Listen Up! (Audio update)
The Little BIG Things is available as an audio download. At iTunes ($26.95), from Audible.com ($30.61/$7.49 [promo]), and other places we haven’t tracked down yet. Oh, and we’re going to put audio files up at tompeters.com. One section a week or so. (There are roughly 40 sections in the book.) Thre..
The Tom Peters Weblog

2 things to consider when looking for a mentor
Thank you to Twitter.com/AndreaAresca for asking about mentoring: Last night, I started reading “Mojo” by Marshall Goldsmith. I had “skimmed” it while standing at an airport bookstore a while back. This month, I’m traveling with my signed copy in my…
Your best just got better

TEDTalks : Dan Barber: How I fell in love with a fish – Dan Barber (2010)
Chef Dan Barber squares off with a dilemma facing many chefs today: how to keep fish on the menu. With impeccable research and deadpan humor, he chronicles his pursuit of a sustainable fish he could love, and the foodie’s honeymoon he’s enjoyed since discovering an outrageously delicious fish raised..
TEDTalks (video)

The Wordperfect Axiom
When the platform changes, the leaders change. Wordperfect had a virtual monopoly on word processing in big firms that used DOS. Then Windows arrived and the folks at Wordperfect didn’t feel the need to hurry in porting themselves to the new platform. They had achieved lock-in after all, and why su..
Seth’s Blog

What’s the worst they can say?
Picking up the phone is one of the best ways to get new prospects in your pipeline, and ultimately get new business. Here is a guest post from freelance writer, Jean Feingold, about overcoming the fear of cold calling, and making it work for her business: Ilise Benun has cajoled her readers repeate..
The Marketing Mix | official blog of the Marketing Mentor community

Make A Referral Week: What’s Your Idea?
My friend John Jantsch invited me (and a bunch of other people you probably know, including David Meerman Scott , Guy Kawasaki , Rohit Bhargava and Chris Brogan , Ivan Misner , Bob Burg , Ben McConnell , Dan Schawbel , Anita Campbell , Lisa Barone , Scott Allen , Scott Ginsberg , Janine Popick , an..
Marketing Profs Daily Fix

Home Sweet Home Brands
In recent days, I’ve been struck by how powerful the sense of “home” can be. Home is familiar, comfortable, irreplaceable. There’s an undeniable “belongingness” that can’t be replicated. Stepping off on a hike last fall in New Hampshire , I was overwhelmed by the sense that ..
Marketing Profs Daily Fix