Thought Leaders

CRM+VRM 2010 Follow-up
It’s been a week since VRM+CRM 2010 , and there have been many conversations on private channels (emails, face-to-face, phone-to-phone, face-to-faces), all “processing,” as they say.  Meanwhile we also have some very interesting postings to chew on. First, Bill Wendell ‘s RealEsta..
Doc Searls Weblog

Time to Make the Donuts
I have a confession to make. I didn’t have my article ready to post in this space until early this Friday morning. And, as I was climbing out of bed to write, my wife rolled over and asked, “Time to make the donuts?” “Time to make the donuts” is the phrase Fred the Baker wou..
Marketing Profs Daily Fix

Wynn Resorts real-time Paris Hilton PR triumph
As most of the connected world knows, Paris Hilton was arrested with her boyfriend on August 27, he on misdemeanor DUI charges, she on felony drug possession charges. In a September 1 tweet to fans , Hilton said: “These rumors going around are so ridiculous, untrue and cruel. I’m not going to even ..
Web Ink Now

Rachel Sussman: The world’s oldest living things – Rachel Sussman (2010)
Rachel Sussman shows photographs of the world’s oldest continuously living organisms — from 2,000-year-old brain coral off Tobago’s coast to an “underground forest” in South Africa that has lived since before the dawn of agriculture.
TEDTalks (video)

What are we here to do: Argue or Discuss?
Some time ago, a colleague asked me to write about the “crossroads” of argument with productivity. After some journaling, brainstorming, and discussion with some mentors, I’ve found that there is an essence there, but I don’t think it’s argument that we’re after…but discussion. Here are just some..
Your best just got better

4 a day… Quick, list your MITs
Calendar reminders, email alerts, a ringing phone (desk or mobile), instant messaging, a video chat invite, or a tap on the shoulder/knock on the door, “Got a minute?” These are the things that very well may grab, divert, and keep your focus throughout your day. Try this little ex..
Your best just got better

Little BIG Video #38 Strategy: The Story is More Powerful than the Brand
In video number 38 from The Little BIG Things Video Series , Tom describes just how powerful storytelling can be and argues that’s why it’s essential to turn your brand into a story. You can find the video in the right column of the front page of tompeters.com or you can watch the video on YouTube ..
The Tom Peters Weblog

Check-in, Chicken
One way to start every morning with your team is to have them check in. Go around in a circle and let people update and contribute. It’s not a silly exercise, in that it helps people speak up and it communicates forward motion. Another way, probably a better one, is to have each member of the..
Seth’s Blog

Selling Inception
Lynda Obst says that the “word around Hollywood” was that Inception would be only a minor success. Too weird, too hard to explain, etc.  Then the PR team took over and made it into a Movie Event. In her telling, here’s how they did it: They turned Chris Nolan into a star—not a movie sta..
Made to Stick

The price of freedom
Hi, I’m Deidre. In my posts, I talk about my voyage down the road of self-employment as a website copywriter , my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide). “Freedom” was one of the main reasons I became self-employed. Some of you k..
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