Thought Leaders

Thoughts on Google Instant
The blogosphere is absorbing today’s announcement of Google Instant . I wanted to give some context and some thoughts. Google’s web search (and web search infrastructure) team tries to do several things well: – We want the most comprehensive index of the web. We explore ways to crawl the web deeper..
Matt Cutts: Gadgets, Google, and SEO

Are you “excited” about your target market?
In my Beginner Marketing Group , one of the first steps is choosing a target market. In my group call today, we got into a very interesting discussion about whether a market (like healthcare, renewable energy or financial services) needs to be “exciting” to you in order to pursue it as a target mar..
The Marketing Mix | official blog of the Marketing Mentor community

Headed to Des Moines
On October 7th, Tom will be speaking in Des Moines, Iowa at Iowa’s Advanced Manufacturing Conference. The event is open to the public. If you’re interested in attending, you can find out more here .
The Tom Peters Weblog

Marketing Baby Carrots: Cool, Crisp & Conveniently Packaged
School’s starting again and so is the battle. Parents and schools are trying to push healthier snack choices for their kids as alternatives to the sugary, salty options they prefer. It’s a losing proposition … unless marketers can find ways to make healthy hip. Enter in Bolthouse Farms and 50..
Marketing Profs Daily Fix

The Little BIG Things Synopsis Series #1 Little#2 Excellence
The first two sections in The Little BIG Things: 163 Ways to Pursue Excellence are titled “Little” and “Excellence.” “Little” explains how “small stuff” can make a huge difference. “Excellence” is a series of powerful reminders to aspire to Excellence. You can download free pdfs of those sections f..
The Tom Peters Weblog

Alwar Balasubramaniam: Art of substance and absence – Alwar Balasubramaniam (2009)
Alwar Balasubramaniam’s sculpture plays with time, shape, shadow, perspective: four tricky sensations that can reveal — or conceal — what’s really out there. At TEDIndia, the artist shows slides of his extraordinary installations.
TEDTalks (video)

Why didn’t I see that?
When you have a moment, and want to learn something about the world you live in, click here and count how many times the people in white shirts pass the basketball to one another. When you think you have the answer, come back and finish reading the rest of this post… ..
Your best just got better

Marketing to the bottom of the pyramid
[this short essay (long blog post) is inspired by and related to this video . You can engage one without the other, but they go together.] Part 1: The bottom is important. Almost a third of the world’s population earns $2.50 or less a day. The enormity of this disparity takes my breath ..
Seth’s Blog

Q&A with John Medina
Q&A with John Medina, author of the forthcoming Brain Rules for Baby: How to Raise a Smart and Happy Child from Zero to Five (Oct 12) . Latest news: Fall 2010 Book Tour Schedule How important is “nurture” in brain development? The nature/nurture debate is summed up in this old joke: A third-grade b..
Brain Rules

Who’s success are you responsible for?
I got a note from a colleague, Scott Allen , last month via Twitter . It went like this:   Hi Jason, I know you’re on sabbatical but if you have a sec take a look at my latest article, comment/share http://ow.ly/2pfUL   Well, sabbatical or not, when someone of Sc..
Your best just got better